Project Marketing for Property with Andy Hoyne vCourse

Project Marketing for Property with Andy Hoyne vCourse

$195.00
$195.00
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Recorded: 17 August 2023


Overview

The Urban Developer proudly presents an immersive online course designed to explore the fundamentals of marketing a new development project.

Attendees will gain valuable insights into the importance of brand identity, how to develop an effective marketing plan, and the key considerations for crafting a successful sales strategy.

Renowned expert Andrew Hoyne, from Hoyne, is leading this comprehensive program, which will equip participants with the essential skills and knowledge to excel in marketing property development projects successfully.

 

Course Outline

PART ONE
Developing a Property Marketing Campaign

  • Developing a marketing strategy
  • Naming: opportunities, pitfalls and approach
  • Identifying the purpose of the identity (place brand or campaign)
  • Step-by-step process for developing a compelling marketing concept
  • Essential components of a project's marketing campaign
  • Applying the campaign concept in various marketing initiatives and channels
  • Common pitfalls in campaign development for developers and marketers
  • Case studies showcasing effective marketing campaigns

 

PART TWO
Building a Marketing and Media Plan

  • Elements to include in a comprehensive marketing budget
  • Strategies for developing a strategic media and advertising schedule
  • Selecting the most effective marketing channels and justifying the choices
  • Key performance indicators (KPIs) for various marketing channels
  • Leveraging digital marketing, listing portals, social media, and content marketing

 

PART THREE
Executing Your Sales Strategy

  • Identifying the key audiences
  • Planning the key phases of a comprehensive sales plan
  • Understanding the distinctions between retail and wholesale channels
  • Techniques for nurturing and converting leads into sales
  • Essential KPIs for measuring leads and conversions
  • Exploring emotional triggers that influence buyer decisions

     

    Presenter

    Andrew Hoyne
    Founding Principal
    HOYNE


    Andrew, the founding principal of Hoyne, has had a remarkable 30-year career in project marketing, collaborating with major Australian and international developers and local governments to create iconic landmarks across the country. His global travels have reinforced the transformative power of effective placemaking on communities.

    Passionate about meaningful places, Andrew authored The Place Economy, a significant series of resource books exploring best-practice placemaking worldwide and its social and economic impacts.

    A sought-after speaker, Andrew presents at prestigious local and international conferences, including SXSW, Property Council NZ, ULI, International Place Branding Association, Australian Graphic Design Association, and International Urban Design Conference. His achievements in project marketing continue to inspire the industry globally.

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