** For TUD+ Professional Members this recording is free to access by visiting this link whilst being logged in to your account.
__________________
Recorded: 8 July 2021
The Urban Developer proudly presents an online course that explores the fundamentals of marketing and selling a project.
Attendees will learn the importance of brand identity, how to build a marketing plan and the key considerations to developing a successful sales strategy.
______________________________________________________________________________________________________
______________________________________________________________________________________________________
COURSE OUTLINE
1. Developing a Brand Identity (20 mins)
- What is a project’s brand identity?
- What features of the project contribute to the identity?
- What is the process for developing the brand identity?
- What are the component parts of a brand identity?
- How is it applied to marketing initiatives and channels?
- What makes a successful project brand?
- Where do developers and marketers go wrong?
- Presenter: Andrew Hoyne - Founder & Principal, Hoyne
2. Building a Marketing and Media Plan (20 mins)
- What goes into a marketing budget and why?
- How do you develop a media and advertising schedule?
- What marketing channels should you select and why?
- What are the established KPIs for each marketing channel?
- How do you develop a lead and conversion funnel?
- How do you leverage digital marketing, listing portals, social media, content marketing and more?
- Presenter: Ant Bray - Managing Director, Tomorrow Agency
3. Executing your Sales Strategy (20 mins)
- What defines a successful sales strategy?
- What are the key phases of a sales plan?
- What is the difference between retail and wholesale channels?
- How do you develop incentive-based commission structures?
- How do you nurture and convert leads?
- What are the established KPIs for leads and conversions?
- What are the emotional triggers for buyers?
- Presenter: Carly Cottam - Founder and CEO, Motiv Group
The presentations will be followed by an interactive Q&A moderated by Adam Di Marco, founder and CEO of The Urban Developer.
______________________________________________________________________________________________________
Who should attend?
- property developers and investors
- project marketing professionals
- Agents and sellers
- Brand consultants
- Designers and architects
- anyone else interested in property development.
Disclaimer
The Urban Developer cannot accept any liability or responsibility for loss occurring as a result of anyone acting or refraining from acting in reliance on any material contained in this presentation.